INSTRUCTIONS FOR USE OF ITC 2011 EMAIL LIST

As a benefit to all exhibitors and supporters, ITC will send one email per company to a large mailing list of ITC participants to help promote their activities at ITC. We suggest using this service to describe what you will have in your booth, describe how to make appointments for product demonstrations, and to promote conference activities that your company is involved with such as papers, panel sessions, corporate track presentations, and social events.

Our email list includes people who pre-registered for the 2011 conference, or attended the 2010 conference. We exclude people who have opted-out of receiving such email.

We will start taking requests for email blasts on June 1.

These emails will start on Monday August 22 and conclude on Friday September 16. We will honor requests for a specific dates on a first-come first-served basis. We only send one email per weekday. Weekend days will only be scheduled if all available weekdays are taken. If we need to double up we will only do so on weekends. You have the best chance of getting your preferred date if you let us know as early as possible. We will promptly confirm the email dates and keep close contact with each company who uses this service.

This year we are making this a paperless process. Simply email the following information as your request to use this service, and we will promptly confirm your choices. The information we need to reserve a date is:

  • Company Name:
  • Contact Name:
  • Telephone:
  • Email Address:
  • First Choice Date:
  • Second Choice Date:

Please email this information to Michael Purtell, Donald Denburg, and William Lowd.

The following information is needed at least one week before the email will be sent to the ITC mailing list:

  • An HTML file with your message, maximum size is 10KB
  • Specify the subject to go with the email
  • Approximately four email addresses for testing your content. HTML emails often appear different across various email tools, so we prefer a diversity of destination email environments for testing. (ie outlook, gmail, yahoo, etc ..)

Early delivery of this material or a close sample improves the chance of getting this done without any hitches. Some companies have highly skilled web designers who take care of this with ease, others need help to create effective HTML email message. We can help, but it takes time. If you have not used this service before, please try to send your material to us two weeks in advance in case we need considerable editing and testing. We require a final approval before your message is sent to the ITC mailing list.

Other ground rules:

  • We do not allow use of the ITC banner across the top of your email. You may link to the smaller ITC logo in the body of your email.
  • The mailing list may include your competitors. Please design your message accordingly as you would do for a publication or web page. We do not make exclusions for competitors or other business sensitivities.
  • We will do a post-show email blast as a sole benefit for our highest-level supporter, the Diamond Level.
  • The HTML file size is limited to 10KB. You can have a graphically rich message by linking to graphic files stored in a publicly accessible area on your website. We do not accept any graphic files (jpg, gif, or other) to be directly included in the email - links only.
  • We will enforce proper use of the ITC name and associated sponsors, and consistent use of the registered ITC logo and TestWeek™ references.
  • We reserve the right to reject content from any exhibitor. In the unlikely event that this happens, we will share the reason and work with you to get it right.

This has been a very popular program over the past several years, we look forward to working on it with you.